How Sterling Commerce Delights Customers with Customized Documentation
Thursday, July 12, 2007
10:00am PDT | 1:00pm EDT
Presented by: Bob Zebian, Information Architect, Sterling Commerce

When the mission at Sterling Commerce shifted to focus on providing customers with “solutions” instead of products, and to step up efforts to deliver not just customer “satisfaction” but customer “delight”, the documentation team knew it had to change its ways. The traditional forms of documentation simply weren’t going to support these new corporate mandates.

Find out how Sterling Commerce migrated to topic-based content authoring and management and learn how they:

• Managed change when they removed what 40% of staff time used to be spent on
• Changed their content mandate to delight customers
• Researched information models to support solution-based documentation
• Are building an XML-based content lifecycle solution including authoring and CMS

Register here.

Who should attend? Users and managers responsible for documentation, multi-channel publishing.